| BaseURL |
Mandatory |
This is the actual URL that directs to a page on the website |
| Source |
Mandatory |
The source is the platform on which the URL is being served (Facebook, Twitter, email etc.) |
| Medium |
Mandatory |
The way in which the URL is being served |
| Campaign |
Mandatory |
This is unique to each item being promoted and will change every time. |
| Content |
Optional |
This is unique to each item being promoted and will change every time. |
| Term |
Optional |
This is unique to each item being promoted and will change every time. |